The GTH responsive website redesign

UX designer


gth-results

The challenge

Imagine the logistics and planning that go into moving goods thousands of kilometres by land, air and sea, within Canada and beyond its borders. The GTH’s ideal location and expansive industrial land base provides companies the opportunity to reach 60 million consumers within a day’s drive and 270 million within two days. The prairie powerhouse wanted to be able to share the strategic services it offers to companies worldwide, whether they’re located in Tijuana or Thunder Bay.

Project Requirements

Provide GTH with an updated responsive design website.

Integrate and expand existing branding to the new site.

Develop and implement a content strategy.

Build interactive tools to aid in transportation logistics.

Streamline and automate manual processes.

Turn the GTH website into an indispensable part of their sales process.

I was responsible for

Discovery and requirements gathering

Stake holder interviews

In-person workshopping with stake holders to define pain points, user needs, client needs, and  requirement gathering

Stake holder interviews

In-person workshopping with stake holders to define pain points, user needs, client needs, and  requirement gathering

Competitive and comparative analysis

Personas

Wireframing for Drupal

Wireframe sketches with pen and paper

Responsive, in-browser wireframes

Creating interactive components

Sketching

Testing

Results

A responsive, interactive and user-friendly website that can be used across all devices

An expanded brand and updated content

Interactive tools that help prospective clients in their decision-making and logistical planning

Streamlined processes, included an easy-to-manage CMS and automated forms

 

Photogallery

 

Check out the final product


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